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According to Ambinder, including robocalls, the McCain campaign/RNC reached 30 million voters.
He continues that, using live people, the Obama campaign/DNC reached 68 million.
I have no idea about the validity of the Republican number, but I do know, because I ran a call center, that for a 5 township area, 176 people made slightly 24,410 phone calls from Saturday through Election Day. Therefore, I'm thinking the Democratic number is low!
To all of you who made phone calls, knocked doors, brought food to the sites, and got your people out to the polls: THANK YOU!!! It cannot be said enough -- this would have not been possible without your efforts.